Annual Report Teaser
Engagement Tool/Brand Build Video
By statute, JobsOhio is required to publish an Annual Report by March of each year. By necessity, this piece also acts as the key piece of collateral for each of the industry sectors. Thus, JobsOhio suffers from an overall lack of awareness on the good things it does for Ohio by creating & retaining jobs and increasing capital investment. We want the state to recognize that JobsOhio is the best way to drive economic development no matter who is leading the state’s government.
This year, leadership wants the Annual Report to be bigger and better than ever + increase the audience. Part of the execution and distribution plan was to produce a brief, animated teaser video, spotlighting the high points. We then delivered the piece to our core audience and stakeholders, driving increased traffic to the JobsOhio site, culminating in more downloads of the report than ever, and spiking demand for the printed piece. Enjoy.
CREDITS
Organization: JobsOhio
– Marketing Director Scott Hanley
– CD / Creative Services Manager Dave Demarchi
– Writer / Producer Dave Demarchi
– Content Manager Erika Pryor
– Visual Manager / Producer Anna Duee
Production Agency: s77
– Executive Producer Rainer Ziehm
– Senior Producer Jonas Amoss
– Producer / Designer Sean Conner
